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Unsubscribe – a quick and painless death?

We’ve been talking to a couple of clients this week about their un-subscribers, and how to read reports on them, assess the cost or value to your business, and act to effect the churn through your...

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10 ways email marketing has fundamentally changed

This year we are 10 years old, and we have been asking… How has the email environment shifted over the last decade? This article shares, very clearly, the 10 valuable lessons we have learned that...

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2013 Marketing Sherpa Email Marketing Benchmark Report

Marketing Sherpa recently released the 2013 Marketing Benchmark report. It’s the latest and most comprehensive collection of email marketing research stats and insights in market.  We bought it and...

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How you can control your deliverability and reputation

You know when you move out of home and suddenly the washing piles up and the dishes don’t get done and the rubbish hasn’t gone out in a while? And you wonder how it got done before? When you live at...

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How should you deal with inactive subscribers?

Should you re-engage inactive subscribers or remove them? There is much discussion around about re-engaging inactive subscribers, but I wonder should it be more about keeping your subscribers engaged...

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